Hey, hey Reader,

Phew. As 2025 comes to a close, I want to pause and look back for a moment.

Professionally, it was a year of intentional yeses.

Personally, 2025 broke me, and I learned that growth and grief can exist at the same time.

So let’s look back on those yeses, shall we?

Highlights from 2025

🎟️Attended my third BETT conference and developed a partnership that’s still going strong today. (And speaking of BETT...will you be there? If so, reply to this email and let’s make time to meet.)

📧Launched my email marketing course. Something I’d been sitting with for a while before committing to it.

🎙️Went on my first podcast​

🗣️Raised my hand for an email marketing event in March 2026 (it’s free; you can register here)

📦Attended an email deliverability workshop to lean into the less glamorous parts of email that make everything else work

📝Applied to, and was accepted into, Emma Stratton’s Punchy Messaging course in January 2026 (so excited for this one

🤝Continued supporting a different solutions providers who are solving complex challenges in education

Looking ahead to 2026, my hope is to build deeper connections with all of you, continue growing this newsletter with realistic and helpful support, and continue to build thoughtful partnerships.

I say this often, but it’s worth repeating, thank you for being here.

This newsletter started as an idea. It’s grown because you open it, read it, reply to it, and in some cases, choose to work with me because of it.

I don’t take that lightly. So thank you, a thousand times over.

Have a happy holiday with the people you love. Enjoy it, and I’ll see you next year.

And as always, I'm rooting for you, Kelly