Hey, hey Reader,

Between Thanksgiving campaigns, Black Friday blowouts, Cyber Monday launches, and December holiday cheer, every brand is fighting for space and schools are tuning most of it out.

That’s why this is one of my favorite seasons to send something quietly helpful.

Here are a few easy, high-goodwill email ideas that earn trust without adding to the noise:

1️⃣ Curate something genuinely cool

Your subscribers are tired. Share a short, curated list...something like:

• a mix of K-12 leadership and creativity podcasts
• research-based episodes on SEL or instructional leadership
• a wildcard episode (something surprising or funny) to show personality

It’s generous and it shows taste, which builds trust faster than another promo email.

2️⃣ Crowdsource the wisdom

Admins love practical ideas from other admins. Collect a few quotes, posts, or Reddit threads that share:

Package them up in an email called ‘Ideas to borrow from other admins like you’ or ‘Straight from your peers’.

3️⃣ A morale-builder template

Depending on your audience, you could also send something like (this would be good for principals or supervisors):

Position it as:

Give them a paragraph they can literally copy/paste into their next staff email or an activity they can do that can get some staff laughs and goodwill.

You’re making their first week back easier and reminding them your brand understands how schools work.

The point is:
✅ Don’t disappear until January.
✅ But don’t add to the noise either.

If you’d like me to share a few podcast recs and morale-builder templates you can steal for your own brand, reply YES and I’ll send them your way.

See you next week.

And as always, I'm rooting for you, Kelly