i was on a podcast


Hey, hey Reader,

I hopped on the All Things Marketing and Education podcast with Elana Leoni, and it just went live!

We dug into one of my favorite topics:

How EdTech brands can make their emails work harder at being the relationship-builder it is.

Here are a few things we talk about:

  • The common messaging mistakes I see in EdTech (and how to fix them)
  • Why email is still the highest-ROI channel—and how to use it effectively
  • Copy tweaks that improve engagement fast (yes, even subject lines)
  • Low-lift ways to grow your list without a big team or budget

And because Elana is such a great host, we also ended up talking about brand voice, email metrics that matter, and even how my Copenhagen cold plunges sneak their way into my creative process.

If you’ve ever felt like your emails are lay dormant in admin inboxes instead of sparking action, this one’s for you.

And as always, I'm rooting for you,

Kelly

Whenever you’re ready, here are a few ways I can help you win more district deals.

  1. EdTech Email Alchemy — Join the waitlist (Re-opening this fall).
  2. Strategy Power Hour — Book a 1:1 hour-long sesh with me (And, if we decide to continue our work together, that first hour’s on me.)
  3. Case Study Blueprint — Turn ‘nice story’ into ‘district proof’. Buy now.
  4. Say👋 on LinkedIn — Connect with me there.

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EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.

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