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Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.
Hey, hey Reader, Recently, I ran an outbound campaign for Client X. Instead of blasting every district everywhere, we used a signals-based approach to identify the ones most likely to convert. (I got this approach and idea from Bobby Offterdinger. He talks about this strategy in this LinkedIn post. Bobby is a must-follow if you want tangible outreach/sales strategies). Here’s what signals-based outreach looked like in action: Pick your lighthouses. We narrowed focus to priority regions based...
You can’t truly do email marketing without hitting send, Reader, You might be thinking, Duh, Kelly. I know, but hear me out... Too many teams get stuck over-editing, over-collaborating, and overthinking. They want the perfect headline, perfect graphic, perfect call to action. I had a client like this. They’d circle and circle on drafts, debating tiny details like banner color. But without actually sending, we had nothing to act on. The wheels were spinning, but we weren’t moving forward. And...
Hey, hey Reader, There’s this quote I love from The Rules of Civility by Amor Towles. The narrator, Kate, is talking about her dad, and she says: “Whatever setbacks he had faced in his life…he always knew that he would make it through, as long as when he woke in the morning he was looking forward to his first cup of coffee.” Looking forward to something is often better than the thing itself.That next-day cup of coffee isn't nearly as great as the possibility of it (well....sort of). I’ve...