should we start an edtech book club?


Hey, hey Reader,

December is always a time where I think about my year's highs and lows business-wise, and plan for my 2026.

The highs have been launching my email marketing course, growing my client-base, and working with companies that are doing incredible things.

The lows and what I plan on changing is offloading the stuff I hate doing like Canva slides (I hired a teacher-friend to make them for my course), invoicing, and the work-from-home-isolation.

In that spirit, I've been thinking a lot about creating more spaces for interaction and support in the EdTech space.

Which brings me to an idea I want to run by you:

What if we started a free 2026 EdTech Book Club?

But before you raise your hand with a yes or no....

Back in 2012, during the peak Hunger Games frenzy, I thought my 7th graders would be thrilled to join an after-school book club comparing the book to the movie.

I had a whole plan, discussion questions, and snacks.

My optimism as a teacher had not yet been crushed by paperwork or reality.

Cut to my final observation before tenure.

I’m mid-lesson, doing my best, when one of my students, we'll call him Brandon B., casually hangs up his own after-school flyer beside mine.

“EVERYBODY POOPS: Meeting Today at 2:30.”

Needless to say… his club got significantly more sign-ups.

I’ve learned to ask first before launching a club.

So here’s me asking:

Would you be interested in a free EdTech Book Club in 2026?
Yes, I’m in!
Maybe. Tell me more
No thanks, I barely have time to read my email

(Just hit reply with your number: 1, 2, or 3.)

If there's enough interest, I’ll share three books, and we'll put it to a vote before our first meeting in 2026.

And as always, I'm rooting for you,

Kelly

Whenever you’re ready, here are a few ways I can help you win more district deals.

  1. EdTech Email Alchemy — Enroll now.
  2. Strategy Power Hour — Book a 1:1 hour-long sesh with me (And, if we decide to continue our work together, that first hour’s on me.)
  3. Case Study Blueprint — Turn ‘nice story’ into ‘district proof’. Buy now.
  4. Say👋 on LinkedIn — Connect with me there.

Did a friend forward this email? Subscribe here.

191 Haines Avenue, PO Box 104, Barrington, NJ 08007
Unsubscribe · Preferences

EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.

Read more from EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

Popping into your inbox a day late, Reader, I've been out of whack since coming back from BETT (seriously, I thought yesterday was Tuesday until 3:30). Speaking of realizations... I had one recently about my coffee habits. My longtime friend raved about intermittent fasting, and since she knew I was a diehard cream in coffee kind of gal, she suggested I do something called ‘dirty fasting’ where you put a splash of heavy cream in your coffee. Welp, that 'splash' turned into a log flume and...

Hey, hey Reader, Yesterday marked the first live call inside Emma Stratton’s Make It Punchy messaging course. I honestly didn’t realize how much my brain needed it. So much of messaging work (and freelancing in general) happens solo. You, your laptop, your thoughts, your Slack tabs. Being in a room, even a virtual one, with other smart marketers thinking deeply about messaging and story felt like the back-to-basics reset I needed. The hardest part was choosing which client’s messaging to work...

Hey, hey Reader, My mom has a long-standing family policy that can be summed up as: If you’re standing closest, you win. Need a lamp? A sweater? A sentimental family heirloom?Being physically present is the only qualification. Which brings me to this year’s Christmas drama... For years we thought these handmade Wizard of Oz ornaments, sewn by my mom when she was pregnant with my oldest sister, were lost forever. Then… they reappeared. And because my sister Megan happened to be there when they...