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Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.
Hey, hey Reader, A client of mine shared the sentence every marketer loves to hear: “That email you wrote booked several demos.” And the best part was that this email didn’t ask for a demo in the call to action. There was no sales language, pitch, ‘schedule a call’. Zip, nada, nothin’. Just a simple, story-driven email built on a framework I come back to again and again. So today for our final Anti-Black Friday series, I want to give you that framework. 1. Start with one person and one...
Welcome to Day 2 of the Anti-Black-Friday, Reader, Today we're using a simple dipstick test to see whether your messaging works. If your messaging feels fuzzy or flat, it’s usually because you’re too close to the product. It's the Febreze “noseblind” effect. You’ve lived with the product so long you don’t notice what your audience instantly smells. Inside your company, the scents differ: Sales talks urgency and ROI Marketing talks benefits Product talks functionality Leadership talks vision...
Hey, hey Reader, Welcome to Day 1 of our little Not-Black-Friday series: 3 days of genuinely useful stuff you can use long after the holiday email chaos ends. Today: subject lines. Cuz, if the email never gets opened, nothing else really matters. And there’s one pattern I see again and again with EdTech brands: **You’re trying to sound official. Admins are trying to feel understood.** Most subject lines die because they lean too far into corporate language: “Unlocking Student Success Through...