can we skip to the good part?


Let’s skip the long list of modules for a second, Reader,

Here’s what you actually walk away with when you join EdTech Email Alchemy:

✅ Email strategy that matches how schools buy
Youwonder if you’re sending the right email at the right time. You’ll have a clear, repeatable system that aligns with the real rhythms of the K–12 sales cycle.

✅ Clarity on what to send, when
Welcome sequence? Nurture sequence? Sales campaign? You’ll know exactly what type of email to send based on your audience’s readiness to act.

✅ The ability to explain your email plan, to your team, your boss, to yourself
You'll become the person on your team who understands how email builds trust and moves deals forward.

✅ Templates and examples you’ll use
Yes, there are templates and subject lines to try on, but honestly, your product isn't one-size-fits-all anyway. Instead of giving you fill-in-the-blank fluff, you’ll learn how to create emails that actually match your message, your audience, and the moment.

✅ A private EdTech-savvy community
Inside the course, you’ll meet founders, marketers, and freelancers who all get all things marketing and selling to schools. You’ll be able to ask real questions and get honest answers.

✅ Monthly live calls for the stuff that isn’t so copy-paste
You'll need to talk through your sequence or get eyes on your follow-up strategy, and that’s what the live sessions are for.

✅ Lifetime access & no weird upgrade fees
You’ll get future updates, bonus lessons, and access to the community for life. I’m not into gatekeeping, and I don’t believe in false scarcity.

You’ll learn how to write better emails, sure.

But more than that, you'll also walk away with a system that’s built for you, your product, your bandwidth, and your buyers.

If there's one thing I want my students taking away from the course, it's this:

Email builds the foundation for trust with district decision-makers.

And trust is what gets you the meeting, the momentum, and the decision.

Doors are closing soon. and you know your emails can do so much more. Let’s make sure they do.

And as always , I'm rooting for you 👏.

Kelly

191 Haines Avenue, PO Box 104, Barrington, NJ 08007
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EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.

Read more from EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

Hey, hey Reader, Recently, I ran an outbound campaign for Client X. Instead of blasting every district everywhere, we used a signals-based approach to identify the ones most likely to convert. (I got this approach and idea from Bobby Offterdinger. He talks about this strategy in this LinkedIn post. Bobby is a must-follow if you want tangible outreach/sales strategies). Here’s what signals-based outreach looked like in action: Pick your lighthouses. We narrowed focus to priority regions based...

Hey, hey Reader, I hopped on the All Things Marketing and Education podcast with Elana Leoni, and it just went live! We dug into one of my favorite topics: How EdTech brands can make their emails work harder at being the relationship-builder it is. Here are a few things we talk about: The common messaging mistakes I see in EdTech (and how to fix them) Why email is still the highest-ROI channel—and how to use it effectively Copy tweaks that improve engagement fast (yes, even subject lines)...

You can’t truly do email marketing without hitting send, Reader, You might be thinking, Duh, Kelly. I know, but hear me out... Too many teams get stuck over-editing, over-collaborating, and overthinking. They want the perfect headline, perfect graphic, perfect call to action. I had a client like this. They’d circle and circle on drafts, debating tiny details like banner color. But without actually sending, we had nothing to act on. The wheels were spinning, but we weren’t moving forward. And...