profile

EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

knock, knock

Published 2 months ago • 1 min read

Hey, hey Reader,

Knock knock jokes over carbonara with my 6-year-old got me thinking…

Every email we send to a district admin is basically a knock on the door.

Too often, though, that knock goes unanswered.

Your solution isn’t the problem here.

Most likely, your subject line didn’t make them want to open the door.

And that's not a knock on you.

So here’s one small shift for you to test (because isn't that what marketing truly is? One big test):

Use open loops.

Build just enough tension to make their brain need to know more.

A few examples:

  • Save this for when you'll need it in March
  • 1 mistake seasoned admins make during budget season
  • This might sound weird, but it works

Open loops are one of the first things I teach inside my EdTech email marketing course because if the email doesn’t get opened, nothing else matters.

Hope this helps you.

And as always , I'm rooting for you 👏.

Kelly

191 Haines Avenue, PO Box 104, Barrington, NJ 08007
​Unsubscribe · Preferences​

EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

by Kelly Cline

Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.

Read more from EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

Hey, hey Reader, Recently, I ran an outbound campaign for Client X. Instead of blasting every district everywhere, we used a signals-based approach to identify the ones most likely to convert. (I got this approach and idea from Bobby Offterdinger. He talks about this strategy in this LinkedIn post. Bobby is a must-follow if you want tangible outreach/sales strategies). Here’s what signals-based outreach looked like in action: Pick your lighthouses. We narrowed focus to priority regions based...

about 8 hours ago • 1 min read

Hey, hey Reader, I hopped on the All Things Marketing and Education podcast with Elana Leoni, and it just went live! We dug into one of my favorite topics: How EdTech brands can make their emails work harder at being the relationship-builder it is. Here are a few things we talk about: The common messaging mistakes I see in EdTech (and how to fix them) Why email is still the highest-ROI channel—and how to use it effectively Copy tweaks that improve engagement fast (yes, even subject lines)...

7 days ago • 1 min read

You can’t truly do email marketing without hitting send, Reader, You might be thinking, Duh, Kelly. I know, but hear me out... Too many teams get stuck over-editing, over-collaborating, and overthinking. They want the perfect headline, perfect graphic, perfect call to action. I had a client like this. They’d circle and circle on drafts, debating tiny details like banner color. But without actually sending, we had nothing to act on. The wheels were spinning, but we weren’t moving forward. And...

14 days ago • 1 min read