Hey, hey Reader,

Have you ever gotten into a fight with a family member over something you felt so deeply, so viscerally, that you just went off?

Politics can do it.

But for me? It’s when people talk smack about Britney Spears.

Yes, I am a Britney 'stan'. And when my aunts, cousins, even my sister, have something snarky to say about her, I defend her. Fiercely.

That’s my brand, though. I have a strong sense of loyalty.

I get why people think she’s crazy. But that’s what lithium does to a person’s mind.

Don’t be mad at her for that.

Be mad at the people who did that to her.

Before, she was sharp, articulate. She had it: the stage presence, the poppy, bubble-gum voice, the choreography.

She knew what entertained people.

Loyalty matters in business, too. Because school admins and decision-makers? They don’t buy from faceless brands. They buy from companies they trust.

But too many EdTech companies sound identical to each other. They talk about features, integrations, and AI-powered dashboards, but these things don’t build relationships or create connection.

That’s why your emails need personality. They need loyalty-building moments. Things that make your audience feel like you’re their person in a sea of lookalikes.

Inside the Inbox teaches you how to do exactly that. How to write emails that educate and connect. So when a school admin finally makes a decision during that tiny buying window, your name is the one that sticks.

Inside the Inbox is coming soon. But in the meantime, what’s something you can’t help but defend? Hit reply and tell me. I love a good loyalist moment.

And as always , I'm rooting for you 👏. Kelly