there's something you should know...


Hey, hey Reader,

If you’ve been circling EdTech Email Alchemy but haven’t clicked “Enroll,” this is for you.

Maybe you're wondering…

“What if I don’t have time right now?”
That’s exactly why you get lifetime access. You’ve got enough deadlines and pressure as it is.

You can move through it at your own pace, and feel free to revisit anytime your strategy hits a wall.

Plus, most modules are roughly 30-40 minutes in total. Can you set aside 30 minutes a week for a stronger email strategy?

“I’m not a copywriter, will this still work for me?”
Yes. You don’t need to be a writer to get results.

This course helps you think strategically about email, so whether you’re hitting send or guiding someone who is, your emails won’t be ignored.

“I’ve taken B2B email courses before. What’s different about this one?”

You’re not selling to SaaS buyers with a company card. These are taxpayer dollars and district admins aren’t gonna go buy a new Student Information System year after year.

You're working with time-strapped admins, multi-layered approvals, and inboxes full of sales pitches. This course is made specifically for EdTech and the K–12 sales cycle.

Here’s what Morgan P., a marketing manager at a K–12 SIS company, had to say:

“Kelly is incredibly knowledgeable about K–12 EdTech marketing and sales. In the course, she shares best practices for emailing districts while also challenging the status quo with creative ideas to earn engagement. I would recommend this course to anyone looking to boost their email marketing strategy.”

“I don’t know if I’ll use it.”
Fair. But if email keeps falling to the bottom of your list or never leads to actual conversations… what’s that costing you?

EdTech Email Alchemy is built for people who wear too many hats and don’t have time to duct-tape another strategy together from podcast advice and generic B2B swipe files.

Inside, you’ll get:
✅ The structure to finally build a sustainable email strategy
✅ The confidence to hit send with the right tone, CTA, and cadence
✅ A space to ask questions and get honest, helpful feedback from people in your shoes

You’re not behind. In fact, you’re right on time.

Build your system now to set yourself up for spring 2026’s RFP season.

And as always , I'm rooting for you 👏.

Kelly

PS. Do you have more questions or concerns? Hit reply and share. I'm happy to help you make an informed decision that's in your best interest.

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EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.

Read more from EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

Hey, hey Reader, Recently, I ran an outbound campaign for Client X. Instead of blasting every district everywhere, we used a signals-based approach to identify the ones most likely to convert. (I got this approach and idea from Bobby Offterdinger. He talks about this strategy in this LinkedIn post. Bobby is a must-follow if you want tangible outreach/sales strategies). Here’s what signals-based outreach looked like in action: Pick your lighthouses. We narrowed focus to priority regions based...

Hey, hey Reader, I hopped on the All Things Marketing and Education podcast with Elana Leoni, and it just went live! We dug into one of my favorite topics: How EdTech brands can make their emails work harder at being the relationship-builder it is. Here are a few things we talk about: The common messaging mistakes I see in EdTech (and how to fix them) Why email is still the highest-ROI channel—and how to use it effectively Copy tweaks that improve engagement fast (yes, even subject lines)...

You can’t truly do email marketing without hitting send, Reader, You might be thinking, Duh, Kelly. I know, but hear me out... Too many teams get stuck over-editing, over-collaborating, and overthinking. They want the perfect headline, perfect graphic, perfect call to action. I had a client like this. They’d circle and circle on drafts, debating tiny details like banner color. But without actually sending, we had nothing to act on. The wheels were spinning, but we weren’t moving forward. And...