Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.
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Inside the Inbox: Turn Your Emails Into District-Winning Deals
Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.
Hey, hey Reader, Let’s talk welcome sequences. Specifically, the role they play in edtech marketing. If you've ever googled "best welcome email tips" and found yourself drowning in B2C advice ("Add urgency!" "Offer a discount!" "Convert them ASAP!"), you're in good company. When you're marketing to schools and districts, a welcome sequence isn’t the same conversion engine you'll find in B2C. It’s a first hello in a very s l o w dance. Your reader likely can’t buy right away. They may not even...
Hey, hey Reader, I’ve been thinking a lot about customer newsletters lately. Specifically, the monthly kind that B2B SaaS & EdTech companies send out. I launched one this year for a client. It’s solid: a mix of educational content and product updates, thoughtfully written, well-designed, and genuinely useful. But now I’m getting the inevitable question:“How is it driving product engagement or activation?” And I’ll be honest. I’ve always been skeptical of monthly newsletters for exactly this...
Hey, hey Reader, I’ve been helping a client move from what I generously call an ESP to a real-deal platform. As exciting as it sounds, most of our time hasn’t been spent designing email flows or writing copy. It’s been meetings. About forms...and fields...and data. Specifically: Where the current data lives What’s actually usable How to prevent garbage data from creeping back in Funny enough, this week, I stumbled on a Slack thread that felt eerily familiar. Marketers and ops folks were...