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EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

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Published 2 months ago • 1 min read

Hey, hey Reader,

In May 2020, I got fired from my part-time adjunct teaching job.

(I was teaching full-time but still needed a 2nd job to make ends meet...IYKYK.)

Like a lot of people, I was scared. But I was also done waiting for someone to hand me stability.

I knew I could write.
I knew I understood schools.
And I knew that education brands were struggling to get traction in admin inboxes.

So I wrote one email, then another, and another.
​
Until email became the thing I was known for.

I simply figured out what made email work in EdTech:

  • clear messaging
  • thoughtful timing
  • deep understanding of how K–12 buys

Today, I’ve helped EdTech companies land district deals, rework nurture sequences, and turn email into their most human, highest-performing channel.

And now I teach that process inside Email Alchemy.

And it’s available to you.

​Explore EdTech Email Alchemy​

The course, the support, the clarity, all of it’s waiting.

And as always , I'm rooting for you 👏.

Kelly

PS. If you’re not interested in EdTech Email Alchemy at this time, you can opt out of these emails and still get my weekly newsletter.

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EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

by Kelly Cline

Strip away distractions and shiny objects to deliver the email marketing results you need in EdTech. If you're a customer success manager, a marketer, a copywriter, or a founder, every Wednesday get weekly tips to reach and genuinely engage school district decision-makers.

Read more from EdTech Email Alchemy: Turn Your Emails Into District-Winning Deals

Hey, hey Reader, Recently, I ran an outbound campaign for Client X. Instead of blasting every district everywhere, we used a signals-based approach to identify the ones most likely to convert. (I got this approach and idea from Bobby Offterdinger. He talks about this strategy in this LinkedIn post. Bobby is a must-follow if you want tangible outreach/sales strategies). Here’s what signals-based outreach looked like in action: Pick your lighthouses. We narrowed focus to priority regions based...

about 8 hours ago • 1 min read

Hey, hey Reader, I hopped on the All Things Marketing and Education podcast with Elana Leoni, and it just went live! We dug into one of my favorite topics: How EdTech brands can make their emails work harder at being the relationship-builder it is. Here are a few things we talk about: The common messaging mistakes I see in EdTech (and how to fix them) Why email is still the highest-ROI channel—and how to use it effectively Copy tweaks that improve engagement fast (yes, even subject lines)...

7 days ago • 1 min read

You can’t truly do email marketing without hitting send, Reader, You might be thinking, Duh, Kelly. I know, but hear me out... Too many teams get stuck over-editing, over-collaborating, and overthinking. They want the perfect headline, perfect graphic, perfect call to action. I had a client like this. They’d circle and circle on drafts, debating tiny details like banner color. But without actually sending, we had nothing to act on. The wheels were spinning, but we weren’t moving forward. And...

14 days ago • 1 min read