Hey, hey Reader, I wanted to share a conversation I had with a long-time friend and mentor that might be useful to you. We hear all the time that B2C strategies don’t work in B2B. And yeah, not everything translates. But let's take Justin Welsh for example. (He's a solopreneur who helps people launch their business with content). His homepage includes social proof and invites you, straightaway, to join his newsletter of 175,000+ subscribers. It's the top of his funnel. From there, he uses...
about 1 month ago • 2 min read
Popping into your inbox a day late, Reader, I've been out of whack since coming back from BETT (seriously, I thought yesterday was Tuesday until 3:30). Speaking of realizations... I had one recently about my coffee habits. My longtime friend raved about intermittent fasting, and since she knew I was a diehard cream in coffee kind of gal, she suggested I do something called ‘dirty fasting’ where you put a splash of heavy cream in your coffee. Welp, that 'splash' turned into a log flume and...
about 1 month ago • 1 min read
Hey, hey Reader, Yesterday marked the first live call inside Emma Stratton’s Make It Punchy messaging course. I honestly didn’t realize how much my brain needed it. So much of messaging work (and freelancing in general) happens solo. You, your laptop, your thoughts, your Slack tabs. Being in a room, even a virtual one, with other smart marketers thinking deeply about messaging and story felt like the back-to-basics reset I needed. The hardest part was choosing which client’s messaging to work...
about 2 months ago • 3 min read
Hey, hey Reader, My mom has a long-standing family policy that can be summed up as: If you’re standing closest, you win. Need a lamp? A sweater? A sentimental family heirloom?Being physically present is the only qualification. Which brings me to this year’s Christmas drama... For years we thought these handmade Wizard of Oz ornaments, sewn by my mom when she was pregnant with my oldest sister, were lost forever. Then… they reappeared. And because my sister Megan happened to be there when they...
about 2 months ago • 1 min read
Hey, hey Reader, Phew. As 2025 comes to a close, I want to pause and look back for a moment. Professionally, it was a year of intentional yeses. Personally, 2025 broke me, and I learned that growth and grief can exist at the same time. So let’s look back on those yeses, shall we? Highlights from 2025 🎟️Attended my third BETT conference and developed a partnership that’s still going strong today. (And speaking of BETT...will you be there? If so, reply to this email and let’s make time to...
3 months ago • 1 min read
Hey, hey Reader, December is always a time where I think about my year's highs and lows business-wise, and plan for my 2026. The highs have been launching my email marketing course, growing my client-base, and working with companies that are doing incredible things. The lows and what I plan on changing is offloading the stuff I hate doing like Canva slides (I hired a teacher-friend to make them for my course), invoicing, and the work-from-home-isolation. In that spirit, I've been thinking a...
3 months ago • 1 min read
Hey, hey Reader, A client of mine shared the sentence every marketer loves to hear: “That email you wrote booked several demos.” And the best part was that this email didn’t ask for a demo in the call to action. There was no sales language, pitch, ‘schedule a call’. Zip, nada, nothin’. Just a simple, story-driven email built on a framework I come back to again and again. So today for our final Anti-Black Friday series, I want to give you that framework. 1. Start with one person and one...
3 months ago • 2 min read
Welcome to Day 2 of the Anti-Black-Friday, Reader, Today we're using a simple dipstick test to see whether your messaging works. If your messaging feels fuzzy or flat, it’s usually because you’re too close to the product. It's the Febreze “noseblind” effect. You’ve lived with the product so long you don’t notice what your audience instantly smells. Inside your company, the scents differ: Sales talks urgency and ROI Marketing talks benefits Product talks functionality Leadership talks vision...
3 months ago • 2 min read
Hey, hey Reader, Welcome to Day 1 of our little Not-Black-Friday series: 3 days of genuinely useful stuff you can use long after the holiday email chaos ends. Today: subject lines. Cuz, if the email never gets opened, nothing else really matters. And there’s one pattern I see again and again with EdTech brands: **You’re trying to sound official. Admins are trying to feel understood.** Most subject lines die because they lean too far into corporate language: “Unlocking Student Success Through...
3 months ago • 1 min read