Hey, hey Reader, I hopped on the All Things Marketing and Education podcast with Elana Leoni, and it just went live! We dug into one of my favorite topics: How EdTech brands can make their emails work harder at being the relationship-builder it is. Here are a few things we talk about: The common messaging mistakes I see in EdTech (and how to fix them) Why email is still the highest-ROI channel—and how to use it effectively Copy tweaks that improve engagement fast (yes, even subject lines)...
7 days ago • 1 min read
You can’t truly do email marketing without hitting send, Reader, You might be thinking, Duh, Kelly. I know, but hear me out... Too many teams get stuck over-editing, over-collaborating, and overthinking. They want the perfect headline, perfect graphic, perfect call to action. I had a client like this. They’d circle and circle on drafts, debating tiny details like banner color. But without actually sending, we had nothing to act on. The wheels were spinning, but we weren’t moving forward. And...
14 days ago • 1 min read
Hey, hey Reader, There’s this quote I love from The Rules of Civility by Amor Towles. The narrator, Kate, is talking about her dad, and she says: “Whatever setbacks he had faced in his life…he always knew that he would make it through, as long as when he woke in the morning he was looking forward to his first cup of coffee.” Looking forward to something is often better than the thing itself.That next-day cup of coffee isn't nearly as great as the possibility of it (well....sort of). I’ve...
about 2 months ago • 1 min read
Hey, hey Reader, Great onboarding emails should do three things: activate educate convert So let's look at an example together, yeah? If you've ever signed up for Calendly, you know they keep things simple and smart. Here’s their Day 0 “Welcome” email, and why it works: Calendly Welcome Email Calendly welcome email Why it works It’s friendly without fluff. The tone says “we’re glad you’re here,” but respects the end user's time. Instead of giving you 10 features, it gives you 3 simple actions...
about 2 months ago • 1 min read
Hey, hey Reader, If you’ve been circling EdTech Email Alchemy but haven’t clicked “Enroll,” this is for you. Maybe you're wondering… “What if I don’t have time right now?” That’s exactly why you get lifetime access. You’ve got enough deadlines and pressure as it is. You can move through it at your own pace, and feel free to revisit anytime your strategy hits a wall. Plus, most modules are roughly 30-40 minutes in total. Can you set aside 30 minutes a week for a stronger email strategy? “I’m...
about 2 months ago • 1 min read
Let’s skip the long list of modules for a second, Reader, Here’s what you actually walk away with when you join EdTech Email Alchemy: ✅ Email strategy that matches how schools buyYouwonder if you’re sending the right email at the right time. You’ll have a clear, repeatable system that aligns with the real rhythms of the K–12 sales cycle. ✅ Clarity on what to send, whenWelcome sequence? Nurture sequence? Sales campaign? You’ll know exactly what type of email to send based on your audience’s...
2 months ago • 1 min read
Hey, hey Reader, Summer is a quiet time in the education space. Well quiet depending on who you’re targeting…(Building principals, yup…CTOs…not so much). And when things slow down, it's a great time to treat this season like a setup for stronger pipelines, smarter content, and sharper emails before back-to-school hits. That’s exactly why I opened up EdTech Email Alchemy right now. It’s my step-by-step email strategy course built for EdTech marketers, founders, and freelancers who want clear...
2 months ago • 1 min read
Hey, hey Reader, In May 2020, I got fired from my part-time adjunct teaching job. (I was teaching full-time but still needed a 2nd job to make ends meet...IYKYK.) Like a lot of people, I was scared. But I was also done waiting for someone to hand me stability. I knew I could write.I knew I understood schools.And I knew that education brands were struggling to get traction in admin inboxes. So I wrote one email, then another, and another.Until email became the thing I was known for. I simply...
2 months ago • 1 min read
Hey, hey Reader, Knock knock jokes over carbonara with my 6-year-old got me thinking… Every email we send to a district admin is basically a knock on the door. Too often, though, that knock goes unanswered. Your solution isn’t the problem here. Most likely, your subject line didn’t make them want to open the door. And that's not a knock on you. So here’s one small shift for you to test (because isn't that what marketing truly is? One big test): Use open loops. Build just enough tension to...
2 months ago • 1 min read