Hey, hey Reader, I’ve been thinking a lot about customer newsletters lately. Specifically, the monthly kind that B2B SaaS & EdTech companies send out. I launched one this year for a client. It’s solid: a mix of educational content and product updates, thoughtfully written, well-designed, and genuinely useful. But now I’m getting the inevitable question:“How is it driving product engagement or activation?” And I’ll be honest. I’ve always been skeptical of monthly newsletters for exactly this...
15 days ago • 1 min read
Hey, hey Reader, I’ve been helping a client move from what I generously call an ESP to a real-deal platform. As exciting as it sounds, most of our time hasn’t been spent designing email flows or writing copy. It’s been meetings. About forms...and fields...and data. Specifically: Where the current data lives What’s actually usable How to prevent garbage data from creeping back in Funny enough, this week, I stumbled on a Slack thread that felt eerily familiar. Marketers and ops folks were...
22 days ago • 1 min read
Hey, hey Reader, Ever feel like your emails get lost in the admin inbox abyss? School districts have a tiny window to make purchasing decisions, and if you’re not in their inbox at the right time… you’re out of sight (and out of budget). That’s why I put together the School Admin Monthly Priorities & Subject Lines Planner.... ...your step-by-step guide to sending the right emails at the right time in 2025. Inside, you’ll find: ✅ A breakdown of school admin priorities month by month ✅...
29 days ago • 1 min read
Hey, hey Reader, Have you ever gotten into a fight with a family member over something you felt so deeply, so viscerally, that you just went off? Politics can do it. But for me? It’s when people talk smack about Britney Spears. Yes, I am a Britney 'stan'. And when my aunts, cousins, even my sister, have something snarky to say about her, I defend her. Fiercely. That’s my brand, though. I have a strong sense of loyalty. I get why people think she’s crazy. But that’s what lithium does to a...
about 1 month ago • 1 min read
Hey, hey Reader, Recently, I subscribed to a very well-known EdTech company's email list via their website. And, I went right back to my inbox awaiting my first email. Crickets. Then, I checked my spam, refreshed, and toggled back and forth between spam, promotinal, and primary. Still, nothing. No, warm welcome for me? One of the lowest lifts you can do with your EdTech website is to have a pop-up box that asks if a website visitor wants to subscribe, stay in touch, stay in the loop,...
about 1 month ago • 2 min read
Hey, hey Reader, There are writing rules we’ve all been taught to follow. Capitalize the first letter of a sentence.Never start a sentence with and or but.Write subject lines in title case because it looks more “professional.” And yet… when you saw this in your inbox: can you afford to break the rules? Did it catch your eye? When your inbox is packed with SALES ENDS TONIGHT! and [First Name], Open This Now, a lowercase subject line feels unexpected, effortless, and human. There's a reason I...
about 2 months ago • 1 min read
Hey, hey Reader, Back in November, my husband, our son, and I traveled back to the States (if you're new here, hi:) I live in Copenhagen). We stayed in our old neighborhood and went to our usual local haunts… the restaurant in town, the playground, and yes, our Shoprite. All 3 of us went. Not because we had to, but because we wanted to. Copenhagen has plenty of small grocery stores, but they pale in comparison to your Whole Foods, Wegman’s, and Krogers. Things took a turn when we hit the...
about 2 months ago • 1 min read
Hey, hey Reader, My son is fascinated by the ocean. It started with a love for sea monsters, particularly the kraken. Then, it shifted to deeper depths like the angler fish. Now he’s into the Mariana Trench. And more specifically, the stoplight loosejaw. If you’ve never heard of the stoplight loosejaw… allow me to explain. This is a fish that lives in the bottom-bottom parts of the ocean. And it’s the stuff of nightmares. Well, for me, that is. For my son, fascinating. Similar to the angler...
2 months ago • 1 min read
Hey, hey Reader, Rush Week, 2004. No TikTok. No outfit hauls. No synchronized dancing. Just a bunch of nervous college girls in denim skirts and UGG boots, clutching their Coach wristlets and sweating through triple-popped collars and Juicy Couture perfume. Anxiously wondering….Did I make the cut? Back then, sorority rush didn’t include curated online personas or viral “fit checks.” But one thing, one quote really remained constant (& was the IT sisterhood saying): "From the outside looking...
2 months ago • 1 min read